Therehoboth is a consulting firm based in the UK that uses psychology and science to assist individuals and organizations in reaching their objectives and overcoming obstacles. The firm needed quality SEO-optimized copy and blog articles for its new website to establish its authority in the field.
We started the project by doing a SWOT analysis to evaluate Therehoboth’s strengths, weaknesses, opportunities, and threats. Based on the research results, we came up with a content strategy that emphasized Therehoboth’s unique approach and benefits as its core values.
We crafted a content concept that matches Therehoboth’s brand identity and personality with a clear, concise, and engaging tone of voice. I applied the content concept to various web pages such as the homepage, about page, services page, testimonials page, contact page, blog page, etc.